Bayshore Broadcasting Corporation
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Making Waves

World Radio Day

Ross

By Ross Kentner

Today is World Radio Day.  When I began my career in 1961 some of my friends said that radio would soon be eclipsed by TV.  But just the opposite!  Radio continues to function as Marshall McLuhan said, the tribal drums around which people gather to hear the shared stories and collective knowledge of their communities.  Despite all the advancements in technology radio continues to serve the same role that it has since its very early days. In fact, in a world where local television is no longer feasible, and local newspapers are closing by the hundreds, we in local radio are becoming the last bastions of professional journalism for many people in this country.
 

While digital and social media capture the headlines with the glitz and glamour of any new technology, they also risk dividing people – polarizing them around different belief systems and according to their socio-economic status. Radio, on the other hand, unites people. It's a broadcast, a shared experience that all sorts of different people can have in common. How radio is created and distributed will continue to change with technology  but that central principle will never change.

Canadians are blessed with both public and private broadcast systems.  Bayshore Broadcasting is a unique private broadcaster affording a lot of local control over the service we offer.  As well as bringing you local news we also bring you local comment on public affairs from more than twenty journalists and community panelists.  We'll put you and your view on the air too!  Contact us anytime you want to participate.  I'm Ross Kentner making waves on World Radio Day!


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